Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Speight's and DDB NZ Launch Relatable Spot for Every Kiwi Bloke

The spot introduces the new Speight's Summit Ultra Low Carb beer - a genuinely low carb beer that doesn't sacrifice the full flavour of a lager

Speight's and DDB NZ Launch Relatable Spot for Every Kiwi Bloke

As summer inches closer, many Kiwis are cutting the carbs to get their bodies beach-ready. With this in mind, DDB and Speight's have teamed up to create a humorous new spot that every Kiwi bloke can relate to.

The Sweet Shop-produced advert follows the efforts of a Kiwi bloke as he struggles to get into shape. We see him sweat and wobble through a run, get outperformed the gym, and choke down a questionable green liquid - all in pursuit of shedding some extra weight. At the end of the advert - he rewards himself with a pint of Speight's Summit Ultra Low Carb beer.



Says Ben Wheeler, category manager, beer, Lion: "Our new beer has 75% fewer carbs than the traditional brew but with all of the flavour.

"Having a beer, especially a Speight's, is a part of the Kiwi psyche, even in the pursuit of a healthier lifestyle. We work hard, we play hard and Speight's is a great reward."

Filmed in gyms, forests and rugby fields across both the North and South Islands of New Zealand - the advert showcases authentic locations where Kiwis are leading healthy and active lifestyles. The goal was to portray Speight's Summit Ultra Low Carb beer as a reward Kiwi men can enjoy, with less of the guilt.

Says Shane Bradnick, executive creative director at DDB:"Speight's is such an iconic brand and known as a true storyteller when it comes to advertising. It's always enjoyable coming up with a new campaign for a brand that is so synonymous with Kiwi culture. It was interesting taking a slightly different approach for this new product. We shouldn't have to compromise on our rewards for the sake of progress, and now, we don't have to." 
Advertiser

National Marketing Manager: Craig Baldie

Marketing Manager: Jane Dempsey

Digital: Young and Shand

Category Development Manager: Ben Wheeler

Brand Manager: Geoff Kidd

Assistant Brand Manager: Genevieve Brown

Advertiser: Speight's

Creative Agency

Senior Producer: Samantha Royal

Senior Planner: Lucinda Sherborne

Senior Business Director: Jennifer Travers

Planning Director: Rupert Price

Executive Producer: Judy Thompson

Executive Creative Director: Shane Bradnick

Creative Directors: James Conner, Christie Cooper

Creative Agency: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Account Manager: Michael Doolan

Media Agency

Media Agency: Zenith Optimedia

Music and Sound

Sound Design: The Coopers

Offline

Editor: Luke Haigh

Post Production / VFX

Post Production House: Perceptual Engineering

Production Company

Production Company: The Sweetshop

Producer: Andrew Mauger

Managing Director: Fiona King

Executive Producer: Fiona King

DOP: Lachlan Milne

Director: Mark Albiston

Category: Alcoholic drinks , Beers