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Creative

Speight's and DDB NZ Launch Relatable Spot for Every Kiwi Bloke

The spot introduces the new Speight's Summit Ultra Low Carb beer - a genuinely low carb beer that doesn't sacrifice the full flavour of a lager

Speight's and DDB NZ Launch Relatable Spot for Every Kiwi Bloke

As summer inches closer, many Kiwis are cutting the carbs to get their bodies beach-ready. With this in mind, DDB and Speight's have teamed up to create a humorous new spot that every Kiwi bloke can relate to.

The Sweet Shop-produced advert follows the efforts of a Kiwi bloke as he struggles to get into shape. We see him sweat and wobble through a run, get outperformed the gym, and choke down a questionable green liquid - all in pursuit of shedding some extra weight. At the end of the advert - he rewards himself with a pint of Speight's Summit Ultra Low Carb beer.



Says Ben Wheeler, category manager, beer, Lion: "Our new beer has 75% fewer carbs than the traditional brew but with all of the flavour.

"Having a beer, especially a Speight's, is a part of the Kiwi psyche, even in the pursuit of a healthier lifestyle. We work hard, we play hard and Speight's is a great reward."

Filmed in gyms, forests and rugby fields across both the North and South Islands of New Zealand - the advert showcases authentic locations where Kiwis are leading healthy and active lifestyles. The goal was to portray Speight's Summit Ultra Low Carb beer as a reward Kiwi men can enjoy, with less of the guilt.

Says Shane Bradnick, executive creative director at DDB:"Speight's is such an iconic brand and known as a true storyteller when it comes to advertising. It's always enjoyable coming up with a new campaign for a brand that is so synonymous with Kiwi culture. It was interesting taking a slightly different approach for this new product. We shouldn't have to compromise on our rewards for the sake of progress, and now, we don't have to." 
Client

Advertiser: Speight's

Brand Manager: Geoff Kidd

Marketing Manager: Jane Dempsey

Assistant Brand Manager: Genevieve Brown

National Marketing Manager: Craig Baldie

Category Development Manager: Ben Wheeler

Digital: Young and Shand

Creative Agency

Creative Agency: DDB New Zealand

Executive Creative Director: Shane Bradnick

Chief Creative Officer: Damon Stapleton

Executive Producer: Judy Thompson

Senior Planner: Lucinda Sherborne

Senior Business Director: Jennifer Travers

Senior Producer: Samantha Royal

Planning Director: Rupert Price

Creative Directors: James Conner, Christie Cooper

Account Manager: Michael Doolan

Media Agency

Media Agency: Zenith Optimedia

Production Company

Production Company: The Sweetshop

Executive Producer: Fiona King

Director: Mark Albiston

DOP: Lachlan Milne

Producer: Andrew Mauger

Managing Director: Fiona King

Offline

Editor: Luke Haigh

Post Production / VFX

Post Production Company: Perceptual Engineering

Music

Sound Design: The Coopers

Category: Alcoholic drinks , Beers