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Creative

Spark Celebrates The Power of Little in New Brand Platform Launch

Campaign created by Colenso BBDO

Spark Celebrates The Power of Little in New Brand Platform Launch

Spark has unveiled its 'Little can be huge' brand platform, via Colenso BBDO, to celebrate the little victories in life that can add up to huge wins.
 
Says Sarah Williams, head of brand, communications and experience at Spark: "'Little can be huge' is an idea that we kicked off first with our people through an internal brand platform called 'Little Victories', that encouraged our people to celebrate the little victories that they and our technology creates that can be huge wins for Kiwis.



"We're now extending that idea in our new brand work. 'Little can be huge' is just as relevant for the hundreds of thousands of businesses and millions of Kiwis we work for every day. It's a way of thinking and working that our people have really got behind, and we're excited to share it with New Zealand."
 
Says Levi Slavin, CCO, Colenso BBDO: "Whether it's a call that turns someone's day around, or the huge opportunities that a little connection can unleash, 'Little can be huge' is an incredibly versatile idea. It's allowed us to uncover a variety of truly inspiring New Zealand stories."
 
'Little can be huge' lands this week via a 60" manifesto film, OOH, press, and social. In the coming months, many of the 'Little can be huge' stories in the manifesto will also be brought to life on screen across broadcast and social.

Client: Spark
Clive Ormerod, General Manager Marketing
Sarah Williams, Head of Brand, Communications and Experience
Hannah Watson, Brand and Communications Manager
Agency: Colenso BBDO
Media: PHD
Production Company: FINCH
Sound: Franklin Road