Spark Celebrates The Power of Little in New Brand Platform Launch
Says Sarah Williams, head of brand, communications and experience at Spark: "'Little can be huge' is an idea that we kicked off first with our people through an internal brand platform called 'Little Victories', that encouraged our people to celebrate the little victories that they and our technology creates that can be huge wins for Kiwis.
Says Levi Slavin, CCO, Colenso BBDO: "Whether it's a call that turns someone's day around, or the huge opportunities that a little connection can unleash, 'Little can be huge' is an incredibly versatile idea. It's allowed us to uncover a variety of truly inspiring New Zealand stories."
'Little can be huge' lands this week via a 60" manifesto film, OOH, press, and social. In the coming months, many of the 'Little can be huge' stories in the manifesto will also be brought to life on screen across broadcast and social.
Clive Ormerod, General Manager Marketing
Sarah Williams, Head of Brand, Communications and Experience
Hannah Watson, Brand and Communications Manager
Agency: Colenso BBDO
Production Company: FINCH
Sound: Franklin Road