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Hires, Wins & Business

Solve Named Creative Agency for Indian Motorcycles and Slingshot Roadsters

Solve Advertising & Branding, 12 months ago

Polaris awards powersports brands to Minneapolis agency

Solve Named Creative Agency for Indian Motorcycles and Slingshot Roadsters

Polaris Industries, known for fuelling the passion of riders and outdoor enthusiasts across a range of innovative, high quality performance vehicles, announced today it has awarded creative duties for its Indian Motorcycle and Slingshot brands to Minneapolis-based Solve.

Indian Motorcycle, America’s first motorcycle company founded in 1901, continues to outpace a declining North American motorcycle market while also delivering strong growth in Europe, Australia and Asia. Slingshot, the company’s breakthrough open-air roadster, is poised with new features and models for 2018. The agency has begun development of positioning platforms and creative campaigns for both brands.

The founders of Solve have a long history with iconic, passion brands having worked with Harley-Davidson, Porsche and Bentley Motors. “Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum and an ambitious appetite for significant growth,” said Solve CEO and founder John Colasanti. “Slingshot’s unprecedented three-wheeled roadster platform delivers a driving experience unlike anything that’s ever seen pavement,” added Colasanti.

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Category: Automotive , Bikes

Genre: PR