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Hires, Wins & Business

Solve Launches 20th Anniversary Campaign for Founders Brewing with Zero Regrets

Solve Advertising & Branding, 1 year, 7 months ago

Zero Regrets Artist Series celebrates pivotal moments in brewer’s history

Solve Launches 20th Anniversary Campaign for Founders Brewing with Zero Regrets

Solve’s new campaign for Founders Brewing Company’s 20th anniversary illustrates the brand’s “zero regrets” philosophy and guiding principle. Co-Founders Mike Stevens and Dave Engbers chased their dream of opening a brewery with passion, persistence and never looking back. The brand’s past 20 years are filled with remarkable stories, which influenced the campaign idea: partnering with renowned global artists to bring these formative moments to life.

Founders is the 15th largest craft brewery in the country and a true category pioneer. Top moments in the brewery’s history have been illustrated for the “Zero Regrets Artist Series,” which includes print, point-of-sale and digital/social support. It builds to a contest allowing consumers to share their own stories and win a trip to Founders’ 20th Anniversary party this October. “The Founders story is incredibly inspirational. We hope this campaign gives others the fuel to chase their dreams and live a life without regrets like Mike and Dave,” said Solve Account Director Andrew Pautz.

The campaign features illustrations from a stable of well-known US and international artists, who also happen to be beer enthusiasts. All pieces can be viewed here. 

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Creative Agency

Creative Agency: Solve

Category: Alcoholic drinks , Beers

Genre: Illustration