Solve Launches 20th Anniversary Campaign for Founders Brewing with Zero Regrets
Solve’s new campaign for Founders Brewing Company’s 20th anniversary illustrates the brand’s “zero regrets” philosophy and guiding principle. Co-Founders Mike Stevens and Dave Engbers chased their dream of opening a brewery with passion, persistence and never looking back. The brand’s past 20 years are filled with remarkable stories, which influenced the campaign idea: partnering with renowned global artists to bring these formative moments to life.
Founders is the 15th largest craft brewery in the country and a true category pioneer. Top moments in the brewery’s history have been illustrated for the “Zero Regrets Artist Series,” which includes print, point-of-sale and digital/social support. It builds to a contest allowing consumers to share their own stories and win a trip to Founders’ 20th Anniversary party this October. “The Founders story is incredibly inspirational. We hope this campaign gives others the fuel to chase their dreams and live a life without regrets like Mike and Dave,” said Solve Account Director Andrew Pautz.
The campaign features illustrations from a stable of well-known US and international artists, who also happen to be beer enthusiasts. All pieces can be viewed here.
Creative Agency: Solve
Category: Alcoholic drinks , Beers