Soft Citizen’s Co.Lab Captures the Canadian Dream for Scenic Chevrolet Campaign
In collaboration with McCann Canada, Soft Citizen’s Co.Lab set off on a month long cross Canada road trip, to capture the raw essence, beauty and charisma of the country, for Chevy's Canadian Dream campaign.
With over 1.4 million views on Facebook and over 1.3 million views on YouTube to date, counts are still climbing.
In traditional Co.Lab form, Justin and Jeremy integrated a mixed media application capture of content by utilising iPhones, DSLRs, 16mm and 35mm film cameras for both stills and live action in addition to shooting with Alexas. A selection of their stills can be seen in the out of home work in market.
Creative Agency
Account Managers: Tommy Chan, Stephanie Conley
Art Director: Nick Noh, Erikson Melton, Paisley McCrory, Li Cai
Copywriter: Binoy Zuarte, Osman Rahmani
Creative Agency: McCann Canada
Executive Creative Director: Josh Stein
Producer: Sarah Michener/ Emily McKay
Strategy: Mary Chambers
Production Company
Director: Co.Lab
DOP: Norm Li
Executive Producers: Eva Preger / Link York
Head of Production: Rob Burns
Production Company: Soft Citizen
Line Producer: Kelly King
Post Production / VFX
Post Production Company: Saints
Client
Chief Creative Officer: Darren Clarke
Offline
Edit Company: Fort York
Editor: Danica Pardo
Category: Automotive , Cars
Genre: People , Scenic