Soft Citizen’s Co.Lab Captures the Canadian Dream for Scenic Chevrolet Campaign

In collaboration with McCann Canada, Soft Citizen’s Co.Lab set off on a month long cross Canada road trip, to capture the raw essence, beauty and charisma of the country, for Chevy's Canadian Dream campaign.   

With over 1.4 million views on Facebook and over 1.3 million views on YouTube to date, counts are still climbing.   

In traditional Co.Lab form, Justin and Jeremy integrated a mixed media application capture of content by utilising iPhones, DSLRs, 16mm and 35mm film cameras for both stills and live action in addition to shooting with Alexas.  A selection of their stills can be seen in the out of home work in market.