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Smoking Cigarettes Takes the Big Bad Wolf's Breath Away in New FDA Spot

FCB New York teams with director Carl Erik Rinsch for 'Straw City' film

Smoking Cigarettes Takes the Big Bad Wolf's Breath Away in New FDA Spot

Everyone knows the timeless classic 'The Three Little Pigs,' but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest.

'Straw City,' the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs.

Creative Agency

Producers: Maria Garelli

Creative Director: Justin Chen

Copywriter: Cecile Robertshaw

Chief Creative Officer: Ari Halper

Art Director: James Meiser

Executive Creative Director: Gary Resch

Director of Integrated Production: Leelee Groome

Account Supervisor: Mallika Rao

Account Manager: Jeff Tarakajian, Suzanne Santiago

Account Director: Dimas Adiwiyoto

Music and Sound

Music Production: Groove Guild


Editor: Jamie Foord

Edit Company: Rock Paper Scissors

Post Production / VFX

Visual Effects Artist: Home/Colin Renshaw

Production Company

Production Company: MJZ

Producer: Kate Leahy

Director: Carl Erik Rinsch

Category: Anti drink/drugs/smoking , Corporate and social

Genre: Animation , Storytelling , Visual VFX