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Smoking Cigarettes Takes the Big Bad Wolf's Breath Away in New FDA Spot

FCB New York teams with director Carl Erik Rinsch for 'Straw City' film

Smoking Cigarettes Takes the Big Bad Wolf's Breath Away in New FDA Spot

Everyone knows the timeless classic 'The Three Little Pigs,' but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest.

'Straw City,' the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs.

Creative Agency

Creative Director: Justin Chen

Copywriter: Cecile Robertshaw

Art Director: James Meiser

Executive Creative Director: Gary Resch

Chief Creative Officer: Ari Halper

Producers: Maria Garelli

Director of Integrated Production: Leelee Groome

Account Supervisor: Mallika Rao

Account Manager: Jeff Tarakajian, Suzanne Santiago

Account Director: Dimas Adiwiyoto

Production Company

Production Company: MJZ

Director: Carl Erik Rinsch

Producer: Kate Leahy


Edit Company: Rock Paper Scissors

Editor: Jamie Foord

Post Production / VFX

Visual Effects Artist: Home/Colin Renshaw


Music Production: Groove Guild

Category: Anti drink/drugs/smoking , Corporate and social

Genre: Animation , Storytelling , Visual VFX