Skincare Brand The Ordinary Favours Science Over Celebrity

In a category obsessed with faces, 'The Ordinary' by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity and marketing claims

The work calls attention to the power of negative space and restraint through strikingly simple and meticulously crafted Out-of-Home.

'The Ordinary' represents the brand’s latest step towards changing the perception of the beauty industry by offering a voice of transparency alongside well-known, high-quality formulations at a sensible price.

This global campaign includes iconic placements across the Canada, the US and UK created in partnership with Uncommon Creative Studio.

Since its founding in 2016, The Ordinary has been on a mission to democratise and disrupt the industry by bringing well-known active ingredients to consumers at a price point that is widely accessible. They believe everyone is entitled to not only high-quality products but also an understanding of ingredients and their benefits.

The Ordinary accomplishes this by practicing transparency and prioritising science-proven education in all communication.