Sixt’s Valentine’s Day Film Is a Beautiful Tale of Lost Love… Or Is It?
For the first time in its more than 100-year corporate history, Sixt is marking Valentine’s Day this year with a three-minute road movie at international level. The movie tells a surprising story and, together with the accompanying broad-based campaign, marks a new communicative milestone. The turnout was conceived by Sixt and the Munich branch of the thjnk agency group, which is similarly responsible for executing the campaign. Tempomedia’s Laurent Chanez directed the film.
Valentine’s Day is a day of big emotions. A day to celebrate love – and perhaps take a moment to reflect on a love lost. “What if ...?” “Maybe he or she is still waiting for me?”
The film and the campaign tell of that search for “lost” love. With an unexpected twist at the end.
Robin Ruschke, Director Brand Strategy, Sixt SE, says: “All over the world, Sixt is stepping on the gas and is synonymous with spectacular advertising. This is demonstrated once again with the new commercial and the flanking campaign. The story has global relevance, is surprising, but still has that signature Sixt twinkle in the eye. We would like to thank the thjnk agency for the successful cooperation and execution.”
“Following the successful debut with our Jamaica motif, we’re delighted to be continuing our collaboration with Sixt also in this country – with a road movie far removed from conventional Valentine’s Day stories and that also goes well beyond standard TV commercial formats,” adds Francisca Maass, Managing Director, thjnk Munich.
Director: Laurent Chanez
DOP: Benoit Soler
Category: Services, Tourism , Travel
Genre: Comedy , People , Scenic , Storytelling