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SIREN Hits It Out of the Park with Droga5's New Under Armour Spot

Bryce Harper stars in brooding new ad directed by Aoife McArdle

SIREN Hits It Out of the Park with Droga5's New Under Armour Spot

SIREN recently worked with Droga5 New York on this beautifully shot film for Under Armour, providing the original composition from Toydrum. The brief was to create a brooding menacing atmosphere to compliment the films aesthetic. 

Directed by Aoife McArdle the film commemorates American baseball player Bryce Harper's career so far and the future that he holds.  The 45 second film tells the story through the voice of his high school coach, Sam Thomas, pointing out the numbers that have put pressure on Harper throughout his career, as we see Harper training in an empty ballpark among a visual representation of numbers frantically emerging all over from seat numbers to scoreboards to section numbers.  The music builds the tension and ambience which works perfectly with the film.


Producer: Laurie Boccaccio

Creative Agency

Production Assistant: Troy Smith

Strategy Director: Sam Matthews

Strategist: Newman Granger

Project Manager: Connor Hall

Group Creative Director: Felix Richter / Alexander Nowak

COO: Ted Royer

Creative Agency: Droga5 (New York)

Creative: Bryan Wolff / Daniël Sumarna

Account Management: Lucy Santilli

Account Director: Bola Adekoya

Music and Sound

Composer: Toydrum

Sound Design: Anthony Moore @ Factory Ⓦ

Music Supervision: Siren

Post Production / VFX

VFX Supervisor: Iwan Zwarts

Post Production House: BlackSmith

Production Company

Executive Producer: SueEllen Clair

Production Manager: Yianni Papadopoulos

DOP: Steve Annis

Producers: Laurie Boccaccio

Directors: Aoife McArdle

Production Company: Anonymous Content / Somesuch

Category: Clothing/fashion , Sports

Genre: Dialogue , Storytelling