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SIREN Hits It Out of the Park with Droga5's New Under Armour Spot

Bryce Harper stars in brooding new ad directed by Aoife McArdle

SIREN Hits It Out of the Park with Droga5's New Under Armour Spot

SIREN recently worked with Droga5 New York on this beautifully shot film for Under Armour, providing the original composition from Toydrum. The brief was to create a brooding menacing atmosphere to compliment the films aesthetic. 

Directed by Aoife McArdle the film commemorates American baseball player Bryce Harper's career so far and the future that he holds.  The 45 second film tells the story through the voice of his high school coach, Sam Thomas, pointing out the numbers that have put pressure on Harper throughout his career, as we see Harper training in an empty ballpark among a visual representation of numbers frantically emerging all over from seat numbers to scoreboards to section numbers.  The music builds the tension and ambience which works perfectly with the film.


Producer: Laurie Boccaccio

Creative Agency

Creative Agency: Droga5 (New York)

Strategist: Newman Granger

Group Creative Director: Felix Richter / Alexander Nowak

COO: Ted Royer

Strategy Director: Sam Matthews

Production Assistant: Troy Smith

Project Manager: Connor Hall

Account Management: Lucy Santilli

Creative: Bryan Wolff / Daniël Sumarna

Account Director: Bola Adekoya

Production Company

Production Company: Anonymous Content / Somesuch

Executive Producer: SueEllen Clair

DOP: Steve Annis

Producers: Laurie Boccaccio

Directors: Aoife McArdle

Production Manager: Yianni Papadopoulos

Post Production / VFX

Post Production Company: BlackSmith

VFX Supervisor: Iwan Zwarts


Music Supervision: Siren

Composer: Toydrum

Sound Design: Anthony Moore @ Factory Ⓦ

Category: Clothing/fashion , Sports

Genre: Dialogue , Storytelling