Bigballs films has launched an original series of films for Grant’s Whisky. The three episodes developed for the campaign ‘Stand Together’ star legendary football players Sir Geoff Hurst, Gordon Banks and Archie Gemmill. In the films, the former international players meet with players from Chelmsford FC, Sheffield FC and Paisley FC to share their memories, tips and experience of the game.
The partnership between Bigballs and Grant’s Whisky comes ahead of a busy summer for football and will see the brand use video storytelling to bring together football fans across generations. The episodes will live on the new Grant’s Whisky YouTube channel where the brand will build and engage with its' audience around the content. The campaign will also drive traffic to a new Grant’s microsite on which UK fans aged 18+ can enter a competition to win exclusive bottles of Grant’s new signature blend.
In the first episode ‘Grant’s and Sir Geoff Hurst #StandTogether’, Sir Geoff Hurst takes a trip back to Chelmsford City FC, the team his father Charlie played for and where Sir Geoff's journey in football first began, to learn what was at the core of his success. The film explores where he came from, and what inspired him to achieve greatness.
To watch the next episodes subscribe to the Grant's YouTube channel.
Commenting on the news Luke Taylor, Head of Commercial Content at Bigballs Films, said: “Bigballs have unrivalled experience working with agencies and their sports brands, creating football content for our owned channel Copa90. It has been a wonderful experience working with such an established British brand as Grants and showcasing the true legends of the beautiful game.”
Credits
Brand: Grant's Whisky
Advertiser: Grant's Whisky
Agency: Aqueduct
Creative Director: Andy McLane
Agency Producer: Alex Manby
Production Company: Bigballs Films
Director: Alex Haines
Producer: Robert Michaels
Editor: Alex Haines
DOP: Jamie Korn
Sound: Michael Powell @ Prodigious Broadcast
Telecine: Danny Wood @ Envy
Post Producer: Jocelyn Silburne @ Envy