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Creative

Singapore Tourism Board's New Campaign Showcases Natural Beauty to Inspire Us to Explore

Made by TBWA/Singapore the spots document the unseen corners of the country

Singapore Tourism Board's New Campaign Showcases Natural Beauty to Inspire Us to Explore

Taking a different approach to conventional tourism campaigns which predominately showcase attractions and activities, STB's new campaign puts the focus on storytelling to capture the spirit and attitude of Singapore, and forging stronger more personal connections with travellers. The spots visit the unseen corners of the country and highlights the lush landscapes and appealing culture that will make you want to give it a visit.