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Creative

Shed Your Winter Layers in Favour of These Summer Vibes from Macy's

BBDO New York created the campaign and it was directed by The Corner Shop's Peter Thwaites

Shed Your Winter Layers in Favour of These Summer Vibes from Macy's

This summer, Macy’s is transforming your wardrobe from winter to summer in its newest campaign.

A playful 60-second commercial, 'Spotlight,' taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. The new spot, produced by BBDO New York, shows the sun magically turning people’s winter outfits into a vibrant summer outfit. The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by The Oogum Boogum Song by Brenton Wood. The film ends with the line “Find summer fashion. Find the remarkable you.”

The 60-second film will run on Macy’s YouTube channel, and two 30-second versions are running on network and cable through May 26th. The campaign will also feature on social platforms, including Facebook, Instagram, Twitter and Snapchat.

Client

Advertiser: Macy’s

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Chief Creative Officer: Greg Hahn

Executive Producer: Dan Blaney

Account Executive: Clare Driggs

Worldwide Chief Creative Officer: David Lubars

Planning Director: Liz Simons

Associate Producer: Corie Rosenblatt

Senior Director: Corey Cirillo

Director of Music: Rani Vaz

Business Affairs Manager: Nancy Espinal

Director of Business Affairs: Bernadette Naughten

Production Services Director: Jessica Nugent

Senior Project Manager: Noreen Masih

Group Planning Director: Yin Chung

Account Director: Justin Perrelli

Production Company

Production Company: The Corner Shop

Executive Producer: Anna Hashmi

Director: Peter Thwaites

DOP: Greig Fraser

AD: Andrés Chenault

Line Producer: Amy Appleton

Art Director : Veronica Geraige

Art Director: Veronica Geraige

Offline

Edit Company: Whitehouse Post

Editor: Russell Icke

Executive Producer: Melanie Klein

Post Production / VFX

Post Production Company: The Mill

Colourist: Adam Scott,Fergus McCall

VFX Supervisor: Angus Kneale & Greg Gangemi

Producer: Anna Borysewicz

Executive Producer: Eliana Carranza-Pitcher

CG: Greg Gangemi, Alek Vacura, Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim

Production Coordinator: Mia Lalanne

2D Lead: Siro Valente

CG Lead: Ajit Menon

2D Artists: Krissy Nordella, Antoine Douadi, Dhruv Shankar, Rachel Moon

Music

Music Company: GEMS

Song: Brenton Wood / The Oogum Boogum Song

Sound

Sound Company: Sonic Union

Sound Designer: Brian Emrich

Mix: Steve Rosen

Category: Retail and restaurants , Retail stores

Genre: Editing , Fashion & Beauty , People