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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Shazam Founder Chris Barton Embarks On a 'Wisdom Ride' in New Renault Ad

18/09/2017
Advertising Agency
Paris, France
149
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Publicis Conseil creates inspiring film to launch the 2017 Koleos across Europe

Renault is launching the new Koleos across Europe: a high-end Crossover with athletic design and refined comfort. To be closer to its target audience, for the first time, Renault produced a digital-first campaign featuring Shazam's founder, Chris Barton.

In 'Wisdom Ride,' Chris Barton tricks young entrepreneur Billy on his way to a startup conference, by convincing him that he is just the driver. Chris takes an alternative road full of surprise, offering entrepreneurial tips whilst Billy gets more and more frustrated by the situation... Until the very end.


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