Renault is launching the new Koleos across Europe: a high-end Crossover with athletic design and refined comfort. To be closer to its target audience, for the first time, Renault produced a digital-first campaign featuring Shazam's founder, Chris Barton.
In 'Wisdom Ride,' Chris Barton tricks young entrepreneur Billy on his way to a startup conference, by convincing him that he is just the driver. Chris takes an alternative road full of surprise, offering entrepreneurial tips whilst Billy gets more and more frustrated by the situation... Until the very end.