Sharona Sankar-King Joins BBDO NY as EVP, Head of Marketing Science
BBDO New York announced today that Sharona Sankar-King will be joining the agency in the newly created role of EVP, Head of Marketing Science. In this new role, Ms. Sankar-King will work closely with Tina Allan, EVP, Director of Data Solutions, along with Omnicom’s Annalect marketing technology platform, BBDO’s proprietary modelling group “The Worth,” and others to deepen and expand BBDO New York’s data and analytic capabilities. She was most recently Managing Partner, North America Practice Lead of Digital & Advanced Analytics, at MEC.
“We believe that creativity can be an economic multiplier for our clients,” said John Osborn, CEO, BBDO New York. “Data can help inform this creativity by helping us to uncover those behavioural insights that can drive behaviour change. After all, storytelling is data with soul. In Sharona, we have an industry leader steeped in experience integrating data, analytics, media and measurement with the people part of the equation. She will help us get to those insights more quickly, better anticipate our audience’s response and make the stories increasingly personalised and predictive.”
Sharona brings more than 20 years’ experience to her new role. Those experiences include working with clients and products in telecommunications, retail, travel, financial services, healthcare, pharma, automotive, packaged goods, eCommerce, energy, technology and more. Prior to working at MEC, Ms. Sankar-King served as VP, Strategy and Analytics, at Rapp Collins Worldwide and Group Director of Digital Analytics at Experian.
“Applying analytics to creativity is where our industry is headed and BBDO is leading that charge,” said Sharona. “That’s what drew me to BBDO. The culture is inspiring and the leadership is committed to innovation in the area of analytics and insight. I look forward to helping to bring these ever-expanding capabilities to our clients.”