Settle for the Best with McCann Lima's New Campaign for Cusqueña Beer
McCann Lima has released a new 60 second TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.
The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture and so on, stating that Peruvians - rather then settling for the established - seek to create their own path.
The initiative encompasses digital actions and a second TVC is expected to be aired next June.
Production Manager: Alonso Palomino
Producers: Pimi Ravizza
Creative Vice President: Mauricio Fernández-Maldonado, Christian Caldwell
Creative Director: Jomi Rivera, Pipo Galván
Creative Agency: McCann Lima
Creative: Alvaro Soto e Gonzalo Paredes
Planner: Juan Luis Arteaga, Alessandra Noceda
Account Manager: Juan Camilo Correa, Ana Corina Estrada, Claudia Falcón
Post Production / VFX
Post Production House: Lunatic
Production Company: SANGRE
Directors: Antonio Sarria + Sangre
Category: Alcoholic drinks , Beers