Settle for the Best with McCann Lima's New Campaign for Cusqueña Beer
McCann Lima has released a new 60 second TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.
The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture and so on, stating that Peruvians - rather then settling for the established - seek to create their own path.
The initiative encompasses digital actions and a second TVC is expected to be aired next June.
Creative Agency: McCann Lima
Creative Director: Jomi Rivera, Pipo Galván
Planner: Juan Luis Arteaga, Alessandra Noceda
Producers: Pimi Ravizza
Production Manager: Alonso Palomino
Creative Vice President: Mauricio Fernández-Maldonado, Christian Caldwell
Account Manager: Juan Camilo Correa, Ana Corina Estrada, Claudia Falcón
Creative: Alvaro Soto e Gonzalo Paredes
Production Company: SANGRE
Directors: Antonio Sarria + Sangre
Post Production / VFX
Post Production Company: Lunatic
Category: Alcoholic drinks , Beers