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Settle for the Best with McCann Lima's New Campaign for Cusqueña Beer

SANGRE's Antonio Sarria directs punchy new spot for the Peruvian market

Settle for the Best with McCann Lima's New Campaign for Cusqueña Beer

McCann Lima has released a new 60 second TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.

The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture and so on, stating that Peruvians - rather then settling for the established - seek to create their own path.

The initiative encompasses digital actions and a second TVC is expected to be aired next June.

Creative Agency

Production Manager: Alonso Palomino

Producers: Pimi Ravizza

Creative Vice President: Mauricio Fernández-Maldonado, Christian Caldwell

Creative Director: Jomi Rivera, Pipo Galván

Creative Agency: McCann Lima

Creative: Alvaro Soto e Gonzalo Paredes

Planner: Juan Luis Arteaga, Alessandra Noceda

Account Manager: Juan Camilo Correa, Ana Corina Estrada, Claudia Falcón

Post Production / VFX

Post Production House: Lunatic

Production Company

Production Company: SANGRE

Directors: Antonio Sarria + Sangre

Category: Alcoholic drinks , Beers

Genre: Scenic