See The World Through The Eyes of A Mongolian Falconer And An Amazonian Man
Crosscall, an outdoor mobile technology company, is determined to bridge the gap between the urban population and the natural world. To do so, they found two ambassadors of a way of life that is disappearing to demonstrate that it is possible to live in harmony with nature.
Meet Botei, a Mongolian falconer, and Kuja, a member of an Amazonian jungle community, who live in total isolation. For the first time ever, they are opening their lives to us. Armed with TREKKER-X3 smartphones that can endure extreme temperatures (14°F to +122°F) with a battery life of 30 days in standby, Botei and Kuja are capturing glimpses of their day-to-day in stunning landscapes and in heartwarming moments with their families.
The campaign and hashtag #ReconnectwithNature were created by Leo Burnett France.
"With everything going on in the world, people have forgotten about our planet. Sometimes, seeing the beauty of our world through a different pair of eyes can help us remember how important and beautiful it is," David Martin Angelus, creative director of Leo Burnett France.
