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Hires, Wins & Business

Scott Fero Joins DNA as Creative Director

The Marketing Standard, 1 month, 1 week ago

Adds Leadership to Creative Department

Scott Fero Joins DNA as Creative Director

Award-winning creative director Scott Fero has joined Seattle advertising and marketing agency DNA as Creative Director.

Fero is joining the agency from Publicis in Seattle where spent the past three years as Creative Director. At Publicis he helped bring in such new agency clients as Aflac and contributed to highly regarded campaigns for Visit Seattle, American Girls and T-Mobile. At DNA, Fero will lead a growing creative department working alongside agency co-founder and Executive Creative Director Dan Gross. He will oversee work for such agency clients as Ben Bridge, BECU, Tommy Bahama, Golden 1 Credit Union and others.

“Scott adds fresh, innovative thinking and a well-honed design sensibility that are in high demand by our clients,” explained Dan Gross “He’s a terrific addition to the creative department and our leadership team.”

In addition to Publicis, Fero held creative roles at Seattle agencies Cole & Weber, Borders Perrin Norander and DDB Seattle where he created integrated campaigns for iconic brands including McDonalds, HP, Nike, Kraft Heinz and the International Olympic Committee. His work has  been featured in Archive Magazine, Communication Arts, The One Show, AICP and Cannes. He received Shoot Magazine spot of the year and has had work featured at the MOMA.

“As an independent agency DNA has the vibe of a start-up with an openness to new ideas that is refreshing,” said Scott Fero. “I’m excited to be part of an agency that always looks for new ways to meet client needs beyond  traditional advertising.”

Genre: PR , People , Strategy/Insight