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Editors' Choice

Sci-fi, Fantasy & Thrillers in Firstborn's Awesome Ad for Amazon's Audible

Editors' Choice: Agency takes us on a romp through story settings for the audiobook producer

Sci-fi, Fantasy & Thrillers in Firstborn's Awesome Ad for Amazon's Audible

Firstborn has launched a new campaign for Audible, Amazon's audiobook producer and retailer. 

Firstborn conceived of and created the work titled, "Stories that Surround You", which consists of radio, digital and print - with the central focus being an online video.

This is all about highlighting the immersive experience of listening to audiobooks and showcases the range of Audible titles and genres available (over 180,000+ audiobooks and other spoken-word programs). Audible is also planning to release the video on broadcast later in the year.  Through the work Audible is hoping to entice a new generation of consumers to download an audiobook for the first time. 

This is certainly one of Firstborn's largest in-house studio projects to date - they handled all production on this. VFX and CGI were incorporated to take each story to the next level.  The videos were shot over 3 days across seven locations with over 200 cast and crew.

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Advertiser: Audible

Creative Agency

Creative Agency: Firstborn

Category: Books , Publications and media

Genre: Visual VFX