The hire has strengthened strategic consulting capabilities
SapientNitro, part of the Publicis.Sapient platform, hired Shirley Romig as Global Retail Strategy Lead, adding a senior executive with deep experience in developing and leading growth strategies and digital business transformation initiatives in retail and luxury. Based in New York, Ms. Romig joins SapientNitro’s Retail Practice, which serves a blue-chip stable of retail clients.
“Today’s retailers are looking for help in solving complex challenges, including experience transformation and business optimization to support their omnichannel strategy and the use of data intelligence to optimize the overall business,” said Jem Ripley, Global Retail Lead, SapientNitro. “These issues require deep industry expertise and a collaborative, solution oriented mindset. Shirley has a demonstrated track record of success in developing and implementing solutions to these complex issues in the retail industry. We’re pleased to welcome her to the SapientNitro family.”
With more than 50 delivery centers spread across the globe, a best-in-class distributed delivery model, one of the strongest partner ecosystems in the industry and a wealth of intellectual property and innovation, SapientNitro is poised to benefit from significant growth from digital business transformation in the retail sector and beyond.
“SapientNitro is uniquely qualified to help retail clients across strategy, operations, creative, experience, technology, data and media,” said Ms. Romig. “These are complex areas of business that require an experienced industry leader, and I’m excited to join this talented team.”
Prior to joining SapientNitro, Ms. Romig held several leadership positions with Hudson's Bay Company and Saks Fifth Avenue, where she oversaw the development and execution of Saks Fifth Avenue’s omnichannel transformation. Previously, Ms. Romig specialised in retail consulting where she developed extensive experience in merchandising strategy, organisational and process design, and sales and margin improvement across a variety of retail clients including luxury, speciality, off-price, discount retailers and home fashion manufacturers.
She began her career with SapientNitro as a Strategy Consultant. Romig earned an MBA from the University of Virginia, Darden School of Business and a Bachelor of Science degree in Commerce from the University of Virginia, McIntire School of Business.