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Creative

Sandy Hook Promise Releases Follow-Up PSA to Last Year’s ‘Evan’

BBDO New York spot is framed as a news segment discussing ‘Tomorrow’s News’

Sandy Hook Promise Releases Follow-Up PSA to Last Year’s ‘Evan’

In honour of the five-year anniversary of the tragedy at Sandy Hook Elementary School, Sandy Hook Promise has launched a thought-provoking new PSA that illustrates how tomorrow’s news can be reshaped by today’s actions, and reframes the notion that gun violence is unavoidable. 
 
The film, 'Tomorrow’s News', was created by BBDO New York and follows the success of last year’s “Evan,” which has received over 150 million views and helped reshape the conversation on gun violence prevention.
 

 
The PSA will run on Sandy Hook Promise’s owned social channels, and will be among the first native posts to feature Facebook’s donation button. Currently, donation buttons are limited to Facebook Live videos. Both Sandy Hook Promise and influencers’ posts will include the button, making it easy for people who watch the film to donate to the Sandy Hook Promise organisation.
 
Proceeds will benefit Sandy Hook Promise’s Know The Signs gun violence prevention programs. The programs focus on how to recognise the signs of at-risk behaviours and take action to intervene before individuals turn violent and hurt themselves or others.
Client

Brand: Sandy Hook Promise

Creative Agency

Creative Agency: BBDO New York

Creative Director: Peter Alsante

Copywriter: Tom Kraemer

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Executive Producer: Julian Katz (Group)

Senior Planner: Ben Bass

Associate Creative Director: Bianca Guimaraes

Communications Planner: Michael Schonfeld (Junior)

Junior Producer: Molly Ross

Account Director: Lindsey Cash, Cailin Gibbons

Production Company

Production Company: Smuggler

Executive Producer: Patrick Milling Smith, Brian Carmody, Drew Santarsiero

Director: Henry-Alex Rubin

DOP: Nathan Wilson

Line Producer: Cat Restepo

Offline

Edit Company: Work Editorial

Editor: Ben Jordan

Edit Assistant: Winter Brihn

Producer: Chris Delarenal

Executive Producer: Erica Thompson

Post Production / VFX

Post Production Company: Blacksmith VFX

Colourist: Tim Masick

Grade: Company 3

Music

Executive Producer: Sasha Awn

Audio Post Production: Heard City

Sound Mix: Eric Warzecha

Producer: Andrea Lewis

Category: Charity , Corporate and social

Genre: Dialogue , People