BBDO New York spot is framed as a news segment discussing ‘Tomorrow’s News’
In honour of the five-year anniversary of the tragedy at Sandy Hook Elementary School, Sandy Hook Promise has launched a thought-provoking new PSA that illustrates how tomorrow’s news can be reshaped by today’s actions, and reframes the notion that gun violence is unavoidable.
The film, 'Tomorrow’s News', was created by BBDO New York and follows the success of last year’s “Evan,” which has received over 150 million views and helped reshape the conversation on gun violence prevention.
The PSA will run on Sandy Hook Promise’s owned social channels, and will be among the first native posts to feature Facebook’s donation button. Currently, donation buttons are limited to Facebook Live videos. Both Sandy Hook Promise and influencers’ posts will include the button, making it easy for people who watch the film to donate to the Sandy Hook Promise organisation.
Proceeds will benefit Sandy Hook Promise’s Know The Signs gun violence prevention programs. The programs focus on how to recognise the signs of at-risk behaviours and take action to intervene before individuals turn violent and hurt themselves or others.
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