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Awards and Events

San Miguel Celebrates Men with the 2017 GQ Men of the Year Awards

The beer brand announces premium lifestyle partnership with one of the country’s most notable awards ceremonies

San Miguel Celebrates Men with the 2017 GQ Men of the Year Awards

Premium beer brand San Miguel has partnered with men’s fashion and style magazine GQ to become the Official Beer Partner of the GQ Men Of The Year Awards 2017. 

Now in their 20th year, the GQ Men Of The Year Awards celebrate the most talented men of the day (as well as one woman.) The 2017 Awards in association with HUGO BOSS will be held on 5th September at the Turbine Hall, Tate Modern, where guests will celebrate throughout the evening with the brands flagship beer San Miguel Especial.

Vanessa Kingori, Publisher of British GQ, said: “We are delighted to be partnering with San Miguel at this year’s awards. At GQ we are focused on inspiring modern men to live richer lives. San Miguel’s core brand values resonate perfectly, so we look forward to a great ongoing partnership.”

San Miguel is now in the second year of its 360-degree marketing campaign ‘The San Miguel Rich List’ with award-winning author, explorer, photographer and GQ favourite, Levison Wood. Levison is spearheading the below-the-line activation helping to select life rich individuals for the Rich List and sharing his passion for exploration, much like the brand’s forefathers.    

The experience-seeking beer brand is compiling a new rich list of 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that reflect the values of the brand; the bespoke supplement will go live in October.

Dharmesh Rana, Senior Brand Manager, San Miguel said: “GQ is one of the UK’s leading authorities on men’s lifestyle inspiring millions of men to live richer lives. As a premium beer brand, it was a natural partnership for us. We believe a quality beer like San Miguel is a lifestyle choice that inspires and enables our drinkers to share new social experiences with friends.”