Samsonite Taps Rankin's The Full Service for #GenerationGO
The stylish, energy fuelled performances and those fabulous bags are all back for the third collaboration between The Full Service and Samsonite.
But this time it’s featuring an all girl gang with some killer attitude and serious style. Led by Negin Mirsalehi - one of Instagram’s top influencers and CEO of a multi-million company – this cast presents a lesson in female empowerment for the modern world, so take note.! Negin says: “I’m so excited to work with Samsonite on their latest campaign. I’ve been a long time fan of the brand, and I always travel with a Samsonite suitcase by my side. The quality is so good, and the cases look super-stylish.”
Vicky Lawton, stills photographer for the campaign alongside Rankin, said: “We had an incredible atmosphere. It encouraged everyone to relax and have fun with the shoot, plus we got some really unexpected, authentic moments from the talent, they were great to work with.”
The cast flaunts an array of bags that will take you from A to B – and as far as Z – with absolute style and ease. But it’s not just for the global voyager, the campaign features three best selling ranges to suit every woman’s needs.
Cosmolite: An award-winning product, formed with innovative material that is both light and strong, due to the use of woven polypropylene.
Lite-Box: The premium travel companion with every detail designed for security and functionality. It has fantastic volume and is fully equipped with everything you would need for an adventure.
NeoPulse: The perfect combination of lightness, strength and style comes in this single travel product. It is a manoeuvrable and trouble free suitcase that you can buy in a series of modern metallic hues.
Alessandra Madonia, Samsonite Communications Manager says: ‘With the Generation Go campaign, we wanted to connect with all the women who travel, explore and discover in their every day life. Whether it’s for a business day trip or a global adventure, Samsonite empowers them to safely carry their precious belongings without renouncing their style or personality.’
To capture all this with Bold, Brave and Beautiful visuals, The Full Service conceptualised and produced a huge campaign including OOH, digital, still life and moving image, with an impressive global reach to go with it. Not only did they have world-renowned photographer and director Rankin on board to shoot the content, the creative agency pulled out all the stops and used a little (or big) something they like to call ‘The Super Shoot’.
Rankin explains: ‘It’s pretty cool, we conceive content for all channels from one creative concept. Then we capture it all in one go. It’s amazing to see and it’s so effective. I’m really proud to say that we are at the forefront of the industry with this new process and I’m equally as proud of the content it creates. So if you fancy some luggage ideas, girl power guts, or content inspo then sit back, relax and watch. It’s all female, it’s all Samsonite and it’s all Generation Go!
Creative Agency: The Full Service
Production Company: The Full Service
Executive Producer: Nicola Kenney
Producer: Claire Luke
Stylist: Kim Howells
Makeup Artist: Andrew Gallimore
Hair Stylist: Jonathan Connely Manicurist Ami Streets
1st AD: Barry Coldham
Production Designer: Morgan Kennedy
Featured Model: Montana Cox Wen Caroline Winberg Yanilka Ortiz