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Salvation Army & Geometry Global Prague Introduce the World’s Most Eco-friendly Gift Wrap

Agency creates beautiful gift-wrapping made from second-hand clothing

Salvation Army & Geometry Global Prague Introduce the World’s Most Eco-friendly Gift Wrap

Bearing in mind that Christmas is a great time for charities, but not a good season for selling second-hand clothes, the Salvation Army in the Czech Republic and Geometry Global Prague have introduced the world’s most eco-friendly gift wrap.

On December 17th - the last weekend before Christmas - the Salvation Army will set up a wrapping service at one of the busiest shopping malls in Prague providing the most beautiful gift-wrapping made from second-hand clothing. The solution will also help reduce the incredible amount of paper waste generated each year during the holidays.

The wrapping technique is inspired by ‘Furoshiki’, a square piece of cloth that has been used in Japan for centuries - for wrapping and carrying goods. 

Next Christmas the Salvation Army plans to introduce the wrapping services in Slovakia and Holland - with hopes that this most eco-friendly gift wrapping service becomes a Salvation Army Christmas tradition globally, raising money for people in need while also sparing the planet tons of waste.

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Creative Agency

Creative Agency: Geometry Global Prague

Copywriter: Alzbeta Cerna, Lluis Rotger

Art Director: Lluis Rotger

Chief Creative Officer: Howard Smiedt

Account Executive: Pavla Machacova

Account Management: Tereza Eliasova

Designer: Matej Chmelar

PR: Richard Valousek

Category: Charity , Corporate and social