Salvation Army & Geometry Global Prague Introduce the World’s Most Eco-friendly Gift Wrap
Bearing in mind that Christmas is a great time for charities, but not a good season for selling second-hand clothes, the Salvation Army in the Czech Republic and Geometry Global Prague have introduced the world’s most eco-friendly gift wrap.
On December 17th - the last weekend before Christmas - the Salvation Army will set up a wrapping service at one of the busiest shopping malls in Prague providing the most beautiful gift-wrapping made from second-hand clothing. The solution will also help reduce the incredible amount of paper waste generated each year during the holidays.
The wrapping technique is inspired by ‘Furoshiki’, a square piece of cloth that has been used in Japan for centuries - for wrapping and carrying goods.
Next Christmas the Salvation Army plans to introduce the wrapping services in Slovakia and Holland - with hopes that this most eco-friendly gift wrapping service becomes a Salvation Army Christmas tradition globally, raising money for people in need while also sparing the planet tons of waste.
Creative Agency: Geometry Global Prague
Creative Director: Julia Dovlatova
Copywriter: Alzbeta Cerna, Lluis Rotger
Art Director: Lluis Rotger
Chief Creative Officer: Howard Smiedt
PR: Richard Valousek
Designer: Matej Chmelar
Account Executive: Pavla Machacova
Account Management: Tereza Eliasova
Account Director: Iva Welker
Category: Charity , Corporate and social