Salt Bae, Michael Fish & David LaChapelle Star in Droga5’s Google Ad

For nearly 20 years, Google has made things possible. It has enabled people to get answers to any question, converse with faraway friends and find their way to remote locations — or just their way home. It’s been the focal point of many great adventures, as well as daily life. In 2016, Google launched their first phone, ensuring all the power and possibilities of Google were now in the palm of your hand.

On October 4th 2017, Google debuted its second phone, the Google Pixel 2, and launched it with the ‘Ask more of your phone’ campaign, created by Droga5. The work features a series of fast-paced films filled with characters from all walks of life (as well as a few recognisable ones) - all questioning what a phone can do. It’s a film that celebrates Google’s love for questions and how they push us forward and nicely tee's up Google Pixel 2 as the perfect answer. Now it’s time to question that precious thing in your pocket, and ‘Ask more of your phone’.

The film is a fun, fast-paced, back-and-forth ping-pong of questions and answers - each beat leading to the next - each scene a different person, each one a new question as the characters ask more of their phone. A journey through the Pixel 2’s new features. It’s packed with influencers such as Salt Bae, rapper Young MA, British weatherman Michael Fish, David LaChapelle, Dua Lipa, animators Stoopid Buddies and more. The film blends VO, the characters and the Google Assistant’s voice to sweep you through.