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Saatchi & Saatchi Italy introduces DRONEWEILER in Tongue-in-Cheek Campaign

The irreverent campaign for Enel Energia introduces a spoof home security system

Saatchi & Saatchi Italy introduces DRONEWEILER in Tongue-in-Cheek Campaign

Born from a drone and a Rottweiler,  DRONEWEILER is an innovative, technological device to protect your home. It is the protagonist of a viral video made by Saatchi & Saatchi to promote e-goodlife, an advance house safety system.

In an ironic and irreverent video, we see Droneweiler doing everything it can to make our houses safer, with disappointing and goofy results. Because the one and only effective choice is to rely on a truly cutting-edge system: e-goodlife by Enel Energia.

e-goodlife is a kit that consists of a series of smart devices (a box to monitor energy consumption, intelligent sockets to check the efficiency of their appliances, motion sensors, door / window sensors and webcams to have your house always under control) and an app to control them remotely, in order to always stay connected with your own house.

In this way, Enel Energia opens up a world where the house of the future is finally here.

Creative Agency

Creative Agency: Saatchi & Saatchi, Italy

Creative Director: Alessandro Orlandi, Manuel Musilli

Copywriter: Leonardo Cotti

Art Director: Ignazio Morello

Producer: Manuela Fidenzi

Executive Creative Director: Agostino Toscana

Strategy Director: Lucas Conte

Production Company

Production Company: Think Cattleya

Director: Daniele Brunelletti

DOP: Edoardo Carlo Bolli

Category: Home , Security

Genre: Comedy , Dialogue , Digital , PR , People