Saatchi & Saatchi Italy introduces DRONEWEILER in Tongue-in-Cheek Campaign
Born from a drone and a Rottweiler, DRONEWEILER is an innovative, technological device to protect your home. It is the protagonist of a viral video made by Saatchi & Saatchi to promote e-goodlife, an advance house safety system.
In an ironic and irreverent video, we see Droneweiler doing everything it can to make our houses safer, with disappointing and goofy results. Because the one and only effective choice is to rely on a truly cutting-edge system: e-goodlife by Enel Energia.
e-goodlife is a kit that consists of a series of smart devices (a box to monitor energy consumption, intelligent sockets to check the efficiency of their appliances, motion sensors, door / window sensors and webcams to have your house always under control) and an app to control them remotely, in order to always stay connected with your own house.
In this way, Enel Energia opens up a world where the house of the future is finally here.
Strategy Director: Lucas Conte
Executive Creative Director: Agostino Toscana
Creative Director: Alessandro Orlandi, Manuel Musilli
Creative Agency: Saatchi & Saatchi, Italy
Copywriter: Leonardo Cotti
Art Director: Ignazio Morello
Producer: Manuela Fidenzi
Production Company: Think Cattleya
DOP: Edoardo Carlo Bolli
Director: Daniele Brunelletti
Category: Home , Security
Genre: Comedy , Dialogue , Digital , PR , People