Saatchi London's Pampers Unicef Spot Will Totally Bring a Tear to Your Eye
London-based music agency Soho Music was recently asked by Saatchi & Saatchi to find the perfect piece to accompany their emotional film for Pampers Unicef. Together with the wonderfully talented Jennifer Ann, they created a stripped back and heartwarming piano version of worldwide hit ‘Lean On’ by Major Lazer.
After working directly with Saatchi & Saatchi to find the track, Soho Music collaborated with classically trained pianist and folk singer Jennifer Ann to re-record a new version that would bring to light a new, emotive side to the track.
Speaking about the track, Jennifer Ann says, “I feel so honoured to have my music used in this beautiful advert – and for such an important cause. Soho Music are a really creative team and a pleasure to work with.“ Jennifer is currently writing and recording for her upcoming album, which will be out next year.
Advertiser: Pampers Unicef
Creative Agency: Saatchi & Saatchi London
Music and Sound
Composer: Jennifer Ann
Song: Lean On
Music Supervision: Soho Music
Artist: Major Lazer
Director: Amanda Blue
Production Company: Tantrum Productions
Category: Nappies , Pharmacy
Genre: Music & Sound Design , Music performance , Storytelling