Saatchi Australia Wins at One Show Automobile Awards
Saatchi & Saatchi Australia’s “Unbreakable Drivers” campaign for Toyota Hilux has been recognised as one of the top Automobile ads of the year at the One Show Automobile Advertising of the Year Awards.
The global awards ceremony was held at the North American International Auto Show in Detroit on January 13, 2015 and “UNBREAKABLE DRIVERS” awarded as one of the best ads of the year in the broadcast television category.
Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable drivers and shows what it takes to be worthy of the Unbreakable Hilux.
The campaign consists of a suite of TV spots, and is also supported by an extensive social, outdoor and digital campaign.
Creative Agency: Saatchi & Saatchi Sydney
Creative Director: Steve Carlin
Copywriter: Emma Lord
Art Director: V. Wassim Kanaan
Producer: Greg Fyson
Executive Creative Director: Mike Spirkovski
Executive Producer: Llew Griffiths
Managing Partner: Ben Court
Business Affairs: Chelsea Lamond
Production Company: Scoundrel
Executive Producer: Adrian Shapiro
Director: Tim Bullock
Edit Company: Jack Hutchings @ The Butchery
Post Production / VFX
Post Production Company: Cutting Edge
Colourist: Ben Eagleton @ BE
Music Production: Level Two Music
Sound Design: Nylon Studios
Category: Automotive , Cars