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Awards and Events

Saatchi Australia Wins at One Show Automobile Awards

'Unbreakable Drivers' recognised as one of the top automobile ads of the year

Saatchi Australia Wins at One Show Automobile Awards

Saatchi & Saatchi Australia’s “Unbreakable Drivers” campaign for Toyota Hilux has been recognised as one of the top Automobile ads of the year at the One Show Automobile Advertising of the Year Awards.

The global awards ceremony was held at the North American International Auto Show in Detroit on January 13, 2015 and “UNBREAKABLE DRIVERS” awarded as one of the best ads of the year in the broadcast television category.

Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable drivers and shows what it takes to be worthy of the Unbreakable Hilux.

The campaign consists of a suite of TV spots, and is also supported by an extensive social, outdoor and digital campaign.


Client

Advertiser: Toyota

Creative Agency

Creative Agency: Saatchi & Saatchi Sydney

Creative Director: Steve Carlin

Copywriter: Emma Lord

Art Director: V. Wassim Kanaan

Producer: Greg Fyson

Executive Creative Director: Mike Spirkovski

Executive Producer: Llew Griffiths

Managing Partner: Ben Court

Business Affairs: Chelsea Lamond

Business Director : Amy Turnbull

Production Company

Production Company Name: Scoundrel

Executive Producer: Adrian Shapiro

Director: Tim Bullock

Offline

Edit Company: Jack Hutchings @ The Butchery

Post Production / VFX

Post Production Company: Cutting Edge

Colourist: Ben Eagleton @ BE

Music

Music Production: Level Two Music

Sound Design: Nylon Studios

Category: Automotive , Cars

Genre: Comedy