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Hires, Wins & Business

RumbleOn Names Huge as New Agency of Record

Huge aims to help the company to continue disrupting the trillion-dollar vehicle marketplace

RumbleOn Names Huge as New Agency of Record

RumbleOn (NASDAQ: RMBL), the e-commerce company using innovative technology to simplify how dealers and consumers buy, sell, trade, or finance pre-owned vehicles, today announced Huge as their new Agency of Record. Huge, a global experience agency (NYSE: IPG), will take on creative campaign creation, digital advertising and marketing, traditional media buying and business-oriented marketing efforts" 

"Our partnership with Huge is a first of its kind for RumbleOn, and together I believe this match will better position our brand as we continue to expand further into multiple verticals,” said Marshall Chesrown, CEO of RumbleOn. “Huge has a unique understanding of who we are, what we do, and most importantly, our customers. Their plans included disruptive solutions and new opportunities that matches the ethos of RumbleOn." 

Over the coming months, Huge will work with RumbleOn to further build out their business strategy by conducting research, assessing the brand and its potential evolution, and creative development – all while expanding RumbleOn’s primarily online marketplace into more traditional advertising channels. 

“When we issued this RFP, we were looking for an agency that had experience in the vehicle space, but more importantly could tackle scenarios using data-centric approaches,” said Heather Harrington, SVP of Marketing at RumbleOn. “Huge was the perfect fit – they see the vision for where RumbleOn is headed, have access to the latest analytics, and know how to turn trends into tangible campaigns. I’m excited to see this relationship grow in the coming months.” 

Huge is a global experience agency providing digital transformation and marketing services to the world's largest businesses and best-known brands. Headquartered in Brooklyn, NY, the agency has more than 1,200 employees working across 13 offices throughout North America, Europe, Asia, and Latin America. Huge is part of the Interpublic Group of Companies (IPG). 

Ranae Heuer, President of Huge Detroit & Chicago, said "It is an exciting time for RumbleOn and we're thrilled to be named its first agency of record. Our agency in Detroit is uniquely positioned to partner with RumbleOn as we bring to the table our extensive expertise in DTC platforms. Together we'll partner in developing an unmatched creative experience for the brand. Watch this space." 

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