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Hires, Wins & Business

RSA Films Signs Director Andrew Hines

Hines has directed projects for brands such as Nike, Gillette and L'Oreal

RSA Films Signs Director Andrew Hines

RSA Films is pleased to announce award-winning commercial and music video director Andrew Hines has joined the company for commercial representation. The news follows the launch last week of several new projects from Hines—promos for My Morning Jacket’s Jim James’ 'Here In Spirit' (produced by RSA’s Black Dog Films) and i Am Other artist Buddy’s 'Shine,' and an Ad Council PSA called 'Listen,' which portrays the power of empathetic listening and awareness for people in recovery via Viacom Velocity (the company’s in-house creative content agency), and produced by RSA. The PSA first aired during a 30-minute commercial-free TV special on Friday called “Listen: Facing Addiction in America” on Viacom media networks.

Hines’ work also includes 2015 MTV VMA winner 'One Man Can Change The World,' Big Sean’s elegiac promo ft. Kanye West and John Legend, and an interactive film for TriBeCa’s ReActor experience—the world’s first computerised acting judge—via JWT NY, which won a Cannes Silver and two Bronze Lions.

“I was raised amidst the nature and beauty of Nova Scotia, Canada,” Hines said. “When I discovered the power of film in my youth, a whole new world of creativity and adventure opened up. I looked to filmmakers like Spielberg, Malick, Fincher, Jodorowsky; but most of all, Ridley and Tony Scott have been championing my career and interests from afar for so long. This is a real life dream come true to walk the same halls as the very visionaries who inspired me to strive towards my own goal of becoming a director. I'm honoured beyond measure to call RSA my home.”

“We’ve believed in Andy’s talent for a long time,” said Jules Daly, President of RSA Films. “He is incredibly creative and driven, and has directed some of Black Dog’s most inspired music videos over the past few years. The timing is perfect to welcome him to RSA for commercials and content. His strength as both a storyteller and resourceful collaborator will be a great asset to our clients. On top of that, he’s a pleasure to work with!” 

The past five years have been prolific for Hines, who after earning a master’s degree from American Film Institute, went on to direct commercials such as Nike Basketball’s 'Be Courageous,' featuring jazz pianist Robert Glasper, Gillette’s 'Rusty Bottoms' with singer/songwriter Robert Ellis, and a brand film for L’Oreal that tells the origin story of men’s grooming line, Baxter of California. He has also directed music videos for Juicy J ft. Kanye West, Beyoncé artists Chloe x Halle, The Head and The Heart and many more.