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Creative

RSA Films' Jordan Scott Directs #InSync For Activia

RSA Films , 2 weeks, 1 day ago

Inspiring women reflect on their lives and the ways they stay InSync in the new film

RSA Films' Jordan Scott Directs #InSync For Activia

The new #InSync campaign from Activia features a host of talented, successful women describing the feeling of drawing from their inner strength. Everyone has a different way of feeling it, and everyone has a different name for it.

The ad, from RSA Films' Jordan Scott, is the focal point of the campaign and features England and Arsenal Footballer Alex Scott and Classical Singer Katherine Jenkins. The wider #InSync campaign features interviews with Denise Lewis, Jodie Kidd, Gabby Logan, Giovanna Fletcher, Anita Rani, June Sarpong and other inspiring women, all reflecting on balancing career success, family life, and finding personal fulfillment. 

Creative Agency

Creative Director: Mark Roalfe

Art Director: Tim Brookes

Creative: Tim Brooks, Gethin Stout

Producer: Lidia Vilar, Imma Gutierrez

Creative Agency: Vinizius / Y&R Barcelona

Music and Sound

Music Agency: Eclectic

Offline

Editor: Struan Clay

Edit Company: Final Cut

Post Production / VFX

Post Production House: Metropolitana

Colourist: Jean-Clément Soret @MPC

Production Company

Director: Jordan Scott

Production Company: RSA Films

Producer: Emma Cairns

Genre: Digital