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RSA Films' Jordan Scott Directs #InSync For Activia

Inspiring women reflect on their lives and the ways they stay InSync in the new film

RSA Films' Jordan Scott Directs #InSync For Activia

The new #InSync campaign from Activia features a host of talented, successful women describing the feeling of drawing from their inner strength. Everyone has a different way of feeling it, and everyone has a different name for it.

The ad, from RSA Films' Jordan Scott, is the focal point of the campaign and features England and Arsenal Footballer Alex Scott and Classical Singer Katherine Jenkins. The wider #InSync campaign features interviews with Denise Lewis, Jodie Kidd, Gabby Logan, Giovanna Fletcher, Anita Rani, June Sarpong and other inspiring women, all reflecting on balancing career success, family life, and finding personal fulfillment. 

Creative Agency

Creative Agency: Vinizius / Y&R Barcelona

Creative Director: Mark Roalfe

Art Director: Tim Brookes

Producer: Lidia Vilar, Imma Gutierrez

Creative: Tim Brooks, Gethin Stout

Production Company

Production Company: RSA Films

Director: Jordan Scott

Producer: Emma Cairns


Edit Company: Final Cut

Editor: Struan Clay

Post Production / VFX

Post Production Company: Metropolitana

Colourist: Jean-Clément Soret @MPC


Music Agency: Eclectic

Genre: Digital