RSA Films' Jordan Scott Directs #InSync For Activia
The new #InSync campaign from Activia features a host of talented, successful women describing the feeling of drawing from their inner strength. Everyone has a different way of feeling it, and everyone has a different name for it.
The ad, from RSA Films' Jordan Scott, is the focal point of the campaign and features England and Arsenal Footballer Alex Scott and Classical Singer Katherine Jenkins. The wider #InSync campaign features interviews with Denise Lewis, Jodie Kidd, Gabby Logan, Giovanna Fletcher, Anita Rani, June Sarpong and other inspiring women, all reflecting on balancing career success, family life, and finding personal fulfillment.
Creative Agency
Creative Agency: Vinizius / Y&R Barcelona
Creative Director: Mark Roalfe
Art Director: Tim Brookes
Producer: Lidia Vilar, Imma Gutierrez
Creative: Tim Brooks, Gethin Stout
Production Company
Production Company: RSA Films
Director: Jordan Scott
Producer: Emma Cairns
Offline
Edit Company: Final Cut
Editor: Struan Clay
Post Production / VFX
Post Production Company: Metropolitana
Colourist: Jean-Clément Soret @MPC
Music
Music Agency: Eclectic
Genre: Digital