Royal Mail Heads Down the Rabbit Hole & Onto Vine with Limited Edition Stamps

To celebrate the 150th anniversary of Lewis Carroll’s childhood classic marking Alice’s adventures in Wonderland, Royal Mail has issued 10 Special Stamps and brought five of the key characters to life using Vine.

The stamps and Vine series use illustrations from commissioned artist, Grahame Baker-Smith and highlights key scenes from the novel.

In a first Royal Mail, has also teamed up a children’s book publisher, Walker Books, to create a pop-up book of the classic tale using the commissioned artwork. 

Five of the scenes from the stamps have been used in a Vine series featuring; the White Rabbit running late, Alice falling down the rabbit hole, a meeting with the Cheshire Cat, tea with the Mad Hatter and a close up with the Queen of Hearts. 

The Vines, created by Onlinefire see characters roll, pop-up and fall while looping round in endlessly enjoyable six-second chains.

Head of Marketing at Royal Mail, Fraser Chisholm, said: “Alice’s time spent in Wonderland is a story the world knows well. We wanted to refresh the magic of Wonderland by making it accessible via communications technology enjoyed by many people today.

“Video is a great way to capture imagination and Vine allows you to do it in small chunks that make people want to watch again and again.

“Stamps are not just for collectors. They also appeal to people interested in the subjects featured on our Special Stamps.

The Royal Mail Alice’s Adventures in Wonderland stamps are available as a sheet, collectible Presentation Pack, Miniature Sheet, pop-up book and more at www.royalmail.com/alice.