Rodeo Show's New Spot for PINALEN Seamlessly Dances Its Way Into Melodic Cleanliness

Venice-CA production company Rodeo Show and director Sarah Chatfield pay homage to the beloved musical rom-com La La Land in a rhythmic new spot for PINALEN Multipurpose Cleaner out of Cavalry. The melodic spot features a one-woman dancing number as she twirls, mops and prances through several colourful rooms that represent the multi-purpose cleaner’s six vibrant scents. The spot was inspired by La La Land, bringing colourful visuals and a vivacious and animated spin to some of the most mundane activities, like cleaning in this instance. To create a seamless and fluid visually-driven performance, the entire dance sequence was shot in one take. 

Credits: 

Client: AlEn USA, LLC.

Agency: Cavalry 

Director: Sarah Chatfield

Production Company: Rodeo Show