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Creative

Revolver's Steve Rogers Directs Latest Old Spice Spot 'Red Sweater'

TVC developed by Wieden+Kennedy, Portland and was co-produced by Biscuit Filmworks LA

Revolver's Steve Rogers Directs Latest Old Spice Spot 'Red Sweater'

Revolver director Steve Rogers has shot the latest campaign for Old Spice via Wieden+Kennedy Portland, co-produced by Biscuit Filmworks LA and Revolver/Will O'Rourke.

When selling deodorant there is really only one language that is the most appropriate to feature in a commercial.

Some may say it is the one that the audience understands, but Old Spice disagrees.

The correct answer is the language that sells the most deodorant. Bon appetit.

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Client

Advertiser: Old Spice

Creative Agency

Creative Agency: Wieden+Kennedy Portland

Copywriter: Andy Laugenour

Art Director: Robbie Rane

Producer: Byron T. Oshiro

Executive Producer: Endy Hedman

Business Affairs: Dusty Slowik

Executive Creative Directors: Eric Baldwin, Jason Bagley, Susan Hoffman, Mark Fitzloff

Creative Directors: Matt Sorrell, Ashley Davis-Marshall

Production Company

Production Company: Biscuit Filmworks / Revolver/Will O’Rourke

Executive Producer: Holly Vega

Director: Steve Rogers

DOP: Mandy Walker

Line Producer: Pip Smart

Offline

Edit Company: Arcade Edit

Editor: Geoff Hounsell

Post Production / VFX

Shoot Supervisor: Tim Davies

VFX: The Mill