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Opinion and Insight

Revealed: The John Lewis Christmas Advert Music Formula

lbbonline.com, 1 month, 2 weeks ago

Will Tove Lo cover give us a piano-driven version of a Coldplay classic or will Shura cover the The Arctic Monkeys?

Revealed: The John Lewis Christmas Advert Music Formula

The John Lewis Christmas advert has become an essential part of British  Christmas culture, but what will the advert covering song be this year? And who will sing it? With less than three weeks to go until the advert airs on the 4th November, Vouchercloud can reveal the cover song and singer predictions thanks to a newly found formula.


The nation might not be able to predict the characters or storyline but the John Lewis Christmas advert appears to have struck a winning formula when it comes to the cover music. Vouchercloud have analysed the music from the past 7 years (nearly 20,00 songs!) and can reveal that based on previous years, this year’s Christmas advert song will likely be a:


A slowed down…

Piano driven…

Acoustic cover...  

Of a top 10 single....

By a British male rock band

That's had at least 4 number 1 albums in the UK.

The song will be covered by a female…

Who is British or Scandinavian...

Indie solo singer...

Who's released their debut album or EP in the last three years…


Based on the above, this year’s cover song will most likely be sung by one of these 17 singers…


Billie Marten

Bo Rocha

Du Blonde

Flo Morrissey

Hannah Lou Clark

Indiana

Izzy Bizu

Kate Jackson

Kathryn Joseph

Laura Welsh

Laurel

Lyla Foy

Nina Persson

Robyn Sherwell

Shura

Snoh Aalegra

Tove Lo


And, the singer will most likely be covering a top ten hit by one of these 21 classic British bands...


Arctic Monkeys

Blur

Coldplay

Dire straits

Fleetwood Mac

Genesis

Iron Maiden

Kasabian

Muse

Pink Floyd

Queen

Radiohead

Simple Minds

Simply Red

Slade

Status Quo

Stereophonics

The Police

The Rolling Stones

The Shadows

Wet Wet Wet


So, will Tove Lo give us an acoustic piano-driven rendition of Coldplay’s powerful ballad Fix You? Or will we be hearing Shura throw opt for The Arctic Monkey’s party-starting I Bet That You Look Good On The Dancefloor?


Even though no single song in the past 7 years has ticked every box of the winning formula, these are still the most recurrent patterns. And if this year’s song meets every criteria, perhaps it will be the ultimate Christmas advert song… or will David Bowie take the top spot?




Greg Le Tocq, Managing Director of Vouchercloud comments:


“The annual release of the John Lewis Christmas advert isn’t a public holiday just yet, but it’s certainly becoming an integral part of Great British Christmas culture. The high-street retailer has stuck to their winning formula for the last seven years in a bid to win the Christmas advert arms race.”


“We’ve been working behind the scenes using The Official Charts Company website to find the number one singles and albums, and based the genre classifications of the different bands and artists on category labels in Last.fm, analysing almost 20,000 songs to undercover the John Lewis Christmas Advert Formula. Using this formula we've been able to predict the 17 singers that may sing the cover song, and the 21 British classic rock bands that they might cover. We're looking forward to tuning in on the 4th November to see if our predictions were right!”

Genre: Digital , Music & Sound Design , Music performance , PR , People , Strategy/Insight