Renault Italia and Facebook Are Selling Cars Through Messenger Chatbot
Renault Italy launches on the market 100 exclusive examples of CAPTUR Tokyo Edition, a limited edition of the SUV, inspired by the Japanese capital and created in collaboration with Garage Italia.
The innovative way of communication and sales conceived by Publicis Italia will distinguish the special edition. CAPTUR Tokyo Edition, in fact, will be launched with "Tokyo Stories": an Instagram stories in manga style through which it will be possible to dialogue, via Facebook Messenger, with a character's chatbot and directly pre-order the car.
An entirely new experience for users, on the border between fiction and reality.
In "Tokyo Stories" the events of two guys intersect with those of a mysterious character and a car outside the box, in a magical and nocturnal Tokyo. Made from the pencil of Matteo De Longis, the manga will be released online through the Instagram Stories of Renault Italy.
The car that will be presented on October 10th in Milan at the headquarters of Garage Italia, will feature the exclusive Kumo pattern of clear Japanese inspiration, which embellishes the roof, the mirrors covers and the interiors; a traditional and modern motif at the same time. The 17-inch diamond-alloy wheels enhance the gritty lines of the body, while the B-Style red paint highlights the details inside and outside the car. The Parking Camera, the Easy Access System, the Blind Spot Warning and the R-Link Evolution, accompany the driver in every adventure.
Advertising Manager: Elisabeth Leriche
Creative Agency: Publicis Italy
Copywriter: Dario Citriniti
Art Director: Dario Citriniti
Chief Creative Officer: Chief Creative Officer Italia: Cristiana Boccassini
Digital Art Director: Dario Citriniti
Art Buyer: Stefano Gruarin
Client Service: Daniela Di Maio, Ilaria Lorenzetti, Sara Barone
Digital Creative Director: Massimo Guerci
Digital Agency: Facebook
Head of Art: Head of Creative Shop Italy: Cristina Baccelli
Head of Technology: Industry Head Automotive: Andrea Caldiron
Client Partner: Patricia Consonni/Client Solutions Manager: Adele Spera, Roberto Scatena
Editor: Stefano Gruarin
Post Production / VFX
Post Production Company: Lucy