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Creative

RE/MAX Launches New Ads Spun from Popular 2016 Campaign

Sapka Communications, 2 months ago

Camp + King and Director Roman Coppola build on last year's work

RE/MAX Launches New Ads Spun from Popular 2016 Campaign

RE/MAX, the world’s most productive real estate network, launched a new fully-integrated advertising campaign this week including 12 TV spots from the creative talents of San Francisco-based advertising agency Camp + King and Director Roman Coppola.

Camp + King was challenged to one-up their popular 2016 advertising campaign, The Sign of a RE/MAX Agent, and partnered with Roman Coppola to build on last year’s smart, savvy, fast-paced ads to show the critical work RE/MAX agents do behind the scenes making home buyer and seller dreams a reality.

“Last year we launched The Sign of a RE/MAX Agent, focusing on how much RE/MAX agents hustle behind the scenes to make buying or selling a home easier for their clients,” said Jamie King, Partner & CEO of Camp + King. “This year, we’re continuing the campaign, but instead of just hustle, we’re showcasing the knowledge and experience RE/MAX agents bring to every real estate transaction.”

The 15- and 30-second TV spots, including one Spanish version, feature RE/MAX agents who are not only local market experts, but who scout neighborhoods, stage homes and give sage advice about one of the most important financial decisions a person or family will make. Like last year’s advertising, the clever campaign expands to radio, outdoor, print and digital treatments that will run throughout 2017 in markets across the country.

"In an age where consumers seemingly have every tool and technology they need to buy and sell their own home, it’s critical to remind them why RE/MAX agents are absolutely crucial to the home buying and selling process to help their clients find the perfect place,” said Adam Contos, RE/MAX Chief Operating Officer. “From scouting homes to managing inspections, negotiating price and orchestrating a complicated transaction, RE/MAX agents do more and this campaign illustrates that in a youthful, fun and memorable way.”

Along with traditional media, Camp + King will create lively videos and graphics for social media, specifically Facebook and Instagram Social and targeted digital ads drew a new audience to RE/MAX social networks and served up more leads to RE/MAX agents via remax.com.

RE/MAX recently was named the No. 1 real estate brand for the fifth consecutive year in the Franchise 500® survey by Entrepreneur Magazine and RE/MAX agents were the most productive among national real estate brands according to the 2016 REAL Trends 500 data*

Creative Agency

Chief Creative Officer: Roger Camp

Creative Director: Rikesh Lal, Jesse Dillow

CEO: Jamie King

Designer: Dani Saputo

Creative Agency: Camp + King

Senior Copywriter: Michael Ng

Associate Creative Director: Chris Nash

Brand Manager: Caitlin Russell

Brand Director: Emily Dillow

Associate Producer: Malini Kartha

Music and Sound

Sound Engineer: Joaby Deal

Sound Design: One Union

Music Agency: SqueakEClean

Executive Producer: Amy Crilly

Creative Director: Rob Barbato

Offline

Executive Producer: Deanne Mehling

Editor: Pete Koob

Edit Company: Cut + Run

Post Production / VFX

Post Production House: Company 3

Colourist: Jill Bogdanowicz

Production Company

Production Company: The Directors Bureau

Executive Producer: Lisa Margulis

DOP: Robert Yeoman

Director: Roman Coppola

Line Producer: Julie Sawyer

Head of Production: Elizabeth Minzes