Red Robin Gourmet Burgers Names Carmichael Lynch as Agency of Record

Red Robin Gourmet Burgers Inc., a full-service restaurant chain serving an innovative selection of high-quality gourmet burgers in a family-friendly atmosphere, announces it has selected Carmichael Lynch as its creative agency of record. Effective immediately, this new collaboration marks a significant milestone for Red Robin in support of its North Star growth plan as it continues to invest in elevating the guest experience.

"Carmichael Lynch's insights about our guests and directional opportunities for our brand were compelling and aligned perfectly with our goals for future growth and innovation," said Kevin Mayer, CMO of Red Robin. "We are excited to partner with them and confident that their approach and strategic creative solutions will help us connect with our guests in new and meaningful ways and demonstrate that Red Robin is a place where they can have a little fun while indulging in a great gourmet burger.”

Red Robin selected Carmichael Lynch after a competitive internal review process. The decision was based on the agency's extensive experience in the food and beverage sector, creative prowess and proven track record of driving brand growth and engagement through strategic marketing initiatives. This partnership kicks off immediately, with Carmichael Lynch already working on several strategic initiatives expected to launch in the coming months.

"We’re honoured to be chosen as the agency of record for Red Robin, a brand that shares our passion for creativity,” said Marcus Fischer, CEO of Carmichael Lynch. “Red Robin is known for their fun guest experience and their innovative gourmet burgers, which is a great creative space for stand-apart ideas. Our team is eager to build onto Red Robin's strong foundation and propel the brand to new heights."

As the new AOR, Carmichael Lynch will be responsible for a comprehensive range of services aimed at elevating Red Robin's brand presence and market penetration. This includes innovative advertising campaigns, strategic brand stewardship and in-market activations that resonate with current trends and consumer preferences.

Both teams are committed to pushing the boundaries of traditional marketing to create impactful, memorable campaigns that drive results and reinforce Red Robin's position as a leader in the casual dining industry.