Red Earth Brazil Opens New Branding Department

Red Earth Brazil has opened a new branding department for commercials production and live brand activation, for international corporations and agencies who wish to pursue projects in Brazil. 

Heading the department are:

Rafael Rocha, a branding specialist whose background blends work carried out for Ear to the Ground, Bracco Sports Mkt, Lance Media Group and Beyond 90, with decades working with Brands from Brazil and abroad. Over the years he became an expert and a leader in brand activations, fan engagement, social media marketing, growth hacking, sports marketing, sponsorship, etc.

And Gideon Boulting, a film and television producer / director with a 20 years of experience of the Brazilian and international production market.

They form a team who can serve international agencies and companies, delivering consistently high production values and adapting ideas to Brazil’s challenges. 

Rafael’s expertise is in managing fan engagement, sponsorship activation, sports and entertainment marketing and events, adding local insight in order to maximize customer investment and potential as he has done on:

-Unimed – Fans for Life Campaign (Award Winner)

-Tim – Queremos Concerts (2015 -  2018)

-Manchester City

-Fluminense 

-BetBright

-Nike (Fuel Band Campaign)

-Mx1 Gp of Brazil event

-Samsung 

 

The pair deliver high corporate standards competitively, giving great creative input with a qualified eye.

Gideon comments: “We cut our teeth on two fantastic Branding projects already in 2018:

“1. UEFA live transmission of the final of the Champions League for UEFA Sponsors at an exotic location in Rio. The day was a roaring success. 

  

“2. The Manchester City Victory Player ‘Thank-you’ Campaign in which City players who have Latin American origins had their photos projected onto hometown buildings and creative videos were shown of people and places from their past at the victory party, Twitter and Facebook. It was a charming event: emotional, visual, original! 

“Rocha connected the UEFA event to key personalities, which gave a high profile to the project.  Due to his connections in the entertainment, media and event industry, we were able to help to create a world class event.”

Red Earth Brazil is a production house based in Rio de Janeiro with eclectic creatives and producers to tailor projects to ever changing media trends and maximize visibility for its clients. It is a service facility that produces and delivers for today’s television, Internet and cinema audiences in all formats.

They help their global clients and partners to connect with audiences and fans across the continent through live activations, brand content, storytelling, and social media.

The company’s expertise is in delivering production services at a world-class standard to some of the leading international television networks, agencies and production companies.

Their team is comprised of experts in production, video content, brand content, live activation and fan engagement. 

Operating since 2000, the company deals in

Documercials, documentaries, feature films, commercials, TV programs, corporate communications, branded content, live pop ups, online live shows, webcasts and video clips.

Clients have included: 

JOHNNIE WALKER

HSBC 

JOSE CUERVO   

MERRYLL LYNCH ASSOCIATES 

SONY PLAY STATION

MANCHESTER CITY FC

UEFA

MICROSOFT

HEINEKEN

HBO

NETFLIX

BBC 

VICELAND

CHANNEL 4

DIRECT TV

DISCOVERY

GNT

HISTORY CHANNEL 

ITV

MTV 

NATIONAL GEOGRAPHIC

NETFLIX

SPACE TV

UNIVERSAL

ZDF

...amongst others