Realtor.com has launched its new marketing campaign, "Own Home". Emmy-nominated actress, producer and director Elizabeth Banks returns as the brand's spokesperson for a third year, with witty TV ads, interactive digital video experiences and social integrations that showcase realtor.com as the most trusted and comprehensive source of real estate information.
The new campaign humorously demonstrates the struggle of searching for a home without realtor.com and missing out on the home of your dreams by featuring "not-yous" - realtor.com/NotYou. According to the Urban Dictionary, a not-you is a person who likes what you like and wants what you want.