Real New Mums ‘Push It’ to Salt-N-Pepper for Pampers

Justin Stokes at HLA has recently directed the follow up Pampers ad #ThankYouMidwife. This ad features the iconic tune ‘Push It’ by Salt-N-Pepper, originally released back in 1988. 

The crew were based, as they were on the last ad directed by Simon Ratigan, at The New Forest Birth Unit in Hampshire where real babies were filmed coming into the world by a stunned and emotional crew with the dedicated assistance of some very wonderful midwives and new mums and dads.