RBS CMO and WFA President David Wheldon to Headline FEPE Congress
lbbonline.com, Fri, May 18, 2018
2018 international annual congress for the out of home association to be held in Sorrento
Leading names from marketing, media and futurology have been announced as speakers at the FEPE International Annual Congress to be held in Sorrento from June 6-8. FEPE International is the leading worldwide organisation representing the Out of Home industry.
RBS Chief Marketing Officer and President of the World Federation of Advertisers David Wheldon, GPO Vallas CEO Gabriel Cedrone and Science Disrupt Co-founder Gemma Milne will all speak at this year’s Congress.
David Wheldon began his career at Saatchi & Saatchi before taking leading management roles at WCRS and Lowe Howard-Spink.
He then went on to lead marketing at Coca-Cola, Vodafone, Barclays and RBS which he joined in 2015. As WFA President he speaks on behalf of companies spending $90bn on advertising worldwide. A fellow of the Marketing Society in the UK, he has unparalleled experience of global marketing and media from both the client and agency standpoint.
Gabriel Cedrone is CEO of GPO Vallas, headquartered in Mexico City and one of Latin America's biggest Out of Home media owners while Gemma Milne is a noted science and technology writer and the Co-founder of Science Disrupt. A former Creative Technologist at Ogilvy Labs, she is one of the marketing world’s leading experts on the impact of technology in all its forms.
FEPE International Executive Director Bob Wootton says: “We’re genuinely thrilled to announce three such relevant and distinguished speakers for this year’s FEPE International Congress in Sorrento.
"David and Gemma are acknowledged global leaders in their respective fields and will offer Congress delegates a unique insight into the forces changing the Out of Home industry and the wider worlds of marketing and media today. We are also pleased to welcome Gabriel who will be able to update Congress on developments in some of Out of Home's most dynamic markets."
Further speakers and details of events at this year’s FEPE International Congress will be announced imminently.