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Creative

Ravers Experience the Ultimate Zero Gravity Bass Drop with Desperados

Wave Studios, 2 weeks, 1 day ago

Wave Studios Amsterdam completes sound design and mix for DJ Mike Cervello’s killer dance tune ‘Smack!’

Ravers Experience the Ultimate Zero Gravity Bass Drop with Desperados

We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience.

Lucky festival-goers took to the skies in a fully decked-out plane-cum-dance floor which nose-dived intermittently to induce weightlessness whilst Mike Cervello dropped his massive tune. The unique stunt is part of the tequila-flavoured beer brand’s wider ‘Release Your Inner Tequila’ campaign that promotes wild experimentation in dance music culture.

This innovative experiment is released as the music video to Dutch DJ Mike Cervello’s epic dance tune, ‘Smack!’, which he remixed especially for this project. Scientifically researched and engineered, Mike worked closely with the science team and agency, We Are Pi, to discover the best way to optimise the bass drop, stretching the sounds to enhance the transition to zero gravity. 


As Sound Design and Mix Engineer, Alex Nicholls-Lee of Wave Studios, was responsible for immersing the viewer in the cabin experience, whilst maintaining the integrity of the track. After deconstructing Mike’s track, he rebuilt the builds to sync perfectly with the edit, and carefully recreated the crowd anticipation, excitement and cheers. 

“I had unbelievable fun with this project,” comments Alex. “The track needed to be explosive, so it was important to develop the narrative of the flight and steadily build the anticipation of the drop. The key was to strike the right balance between FX and music, so as not to distract too much from the in-flight entertainment!”

Desperados ‘Bass Drop’ launched 21st November 2016 online.

Advertiser

Advertiser: Desperados

Creative Agency

Producer: Stephanie Whitehead

Creative Agency: We Are Pi

Creatives: Barney Hobson & Rick Chant

Music and Sound

Music Production: Barong Family

Composer: Mike Cervello

Sound Mix: Alex Nicholls-Lee (@ Wave Studios)

Sound Design: Alex Nicholls-Lee (@ Wave Studios)

Song: Smack (remix)

Post Production / VFX

Post Production House: MPC

Production Company

Production Company: Radical

Producer: Melissa Murphy

Executive Producer: Ben Schneider

Director: Ralf Schmerberg

Genre: Action , Experiential , Music & Sound Design , Music performance , PR , Stunts