Rashida Jones Finds Things to Do While Buffering for Verizon's FiOS Ad
We live in a sophisticated technological age, so it's strange that so many of us are still experiencing frustration accessing it. Painfully slow downloads, interrupted streaming, dead wi-fi spots in our homes, and a lack of Custom TV.
So McCann NY has launched the 'Get Out Of The Past' campaign for FiOS, Verizon's bundled Internet access, telephone, and television service.
The campaign stars the thoroughly modern actress, Rashida Jones, and an unusual ensemble comedian cast comprised of her real life friends and her mother, Peggy Lipton. The rapport between Rashida (incidentally, a real life FiOS customer) and her friends and family – as they reveal that they clearly are not quite so current with their technology – establishes both the advantages of FiOS and the campaign’s wry comedic grace.
Creative Agency: McCann NY
Executive Creative Director: Chris Mitton, Caprice Yu
Chief Creative Officer: Eric Silver, Sean Bryan, Tom Murphy
Group Creative Director: Jillian Goger
Group Account Director: Olivia Heeren
Head of TV / Production: Nathy Aviram
Senior Producer: Bryan Litman
Managing Director: Steve Zaroff
Production Company: O Positive
Executive Producer: Ralph Laucella
Director: Jim Jenkins
DOP: Ellen Kuras
Line Producer: Marc Grill
Edit Company: Big Sky
Editor: Chris Franklin
Post Production / VFX
Colourist: Stefan Sonnenfeld @ CO3
Audio Post Production: Sonic Union
Sound Mix: Paul Weiss
Category: It, phones, Av and computers , Network