Rashida Jones Finds Things to Do While Buffering for Verizon's FiOS Ad
We live in a sophisticated technological age, so it's strange that so many of us are still experiencing frustration accessing it. Painfully slow downloads, interrupted streaming, dead wi-fi spots in our homes, and a lack of Custom TV.
So McCann NY has launched the 'Get Out Of The Past' campaign for FiOS, Verizon's bundled Internet access, telephone, and television service.
The campaign stars the thoroughly modern actress, Rashida Jones, and an unusual ensemble comedian cast comprised of her real life friends and her mother, Peggy Lipton. The rapport between Rashida (incidentally, a real life FiOS customer) and her friends and family – as they reveal that they clearly are not quite so current with their technology – establishes both the advantages of FiOS and the campaign’s wry comedic grace.
Post Production / VFX
Colourist: Stefan Sonnenfeld @ CO3
Director: Jim Jenkins
DOP: Ellen Kuras
Executive Producer: Ralph Laucella
Production Company: O Positive
Line Producer: Marc Grill
Audio Post Production: Sonic Union
Sound Mix: Paul Weiss
Edit Company: Big Sky
Editor: Chris Franklin
Chief Creative Officer: Eric Silver, Sean Bryan, Tom Murphy
Creative Agency: McCann NY
Executive Creative Director: Chris Mitton, Caprice Yu
Group Account Directors: Olivia Heeren
Group Creative Director: Jillian Goger
Head of TV / Production: Nathy Aviram
Managing Director: Steve Zaroff
Senior Producer: Bryan Litman
Category: Consumer Electronics , Mobile Network