Rankin Collaborates with WeTransfer to Capture the Real People of Cannes
During Cannes Lions, WeTransfer and photographer Rankin announced an exclusive creative collaboration, which took place at the 2016 Cannes Lions.
‘The Real Cannes’ is a live photography shoot and online exhibition in Cannes, but it is nothing like you might expect. Every summer the great and the good of the creative industries come to the French Riviera. This year, WeTransfer and Rankin are challenging the status quo by focusing on the permanent residents of Cannes.
Rankin and WeTransfer have turned their attention away from the festivals that have come to define this resort town, and have instead chosen to celebrate the true heroes of Cannes. The unique and extraordinary characters who inhabit this living, breathing jewel in the crown of the Cote d’Azur.
Putting the real people of Cannes front and centre, Rankin hit the streets to document this side of Cannes. With a live exhibition on WeTransfer, Rankin’s photographs are being uploaded in real time - un-retouched and raw.
WeTransfer CMO Damian Bradfield commented: "Working with Rankin has been a joy. Rankin is a classically trained photographer who is anything but classic. This project has been a collaboration in the truest sense of the word, original thinking, no barriers and a chance to shine a spotlight on a fascinating part of the world."
Stripping away the gloss by creating something more visceral, WeTransfer x Rankin at Cannes 2016 is stimulating an alternative conversation amongst the world’s leading creative and original thinkers.