Raising Awareness of War Without Using Terror
How do you talk to people about war on their doorstep without scaring them? This is the question that a group of young creatives sought to tackle with the innovative ‘WARTAXI’ campaign. A collaboration between taxi service Uklon and charity Come Back Alive, the campaign sees real soldiers put behind the wheel of taxis in the city of Kyiv. The soldiers calmly discuss the war whilst giving their passengers a ride to their destination.
The campaign arrives during a significant escalation in the conflict in eastern Ukraine.
You can check out the video below:
Creative Director: Lesha Novikov
Copywriter: Lesha Novikov, Josh Croston
Art Director: Daniel Liakh
Designer: Anatoliy Kovbel
DOP: Yuri Dunay
Producer: Marianna Novikova
Category: Corporate and social , Social