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Radiohead and Stranger Things Star Caleb McLaughlin Feature in War Child Animation

The campaign from Publicis NY is accompanied by the actor's voiceover and soundtracked by Radiohead's 'No Surprises'

Radiohead and Stranger Things Star Caleb McLaughlin Feature in War Child Animation

Internationally acclaimed humanitarian organization, War Child USA, today launched its first campaign in the United States. The campaign, titled $249, raises awareness about global spending on war, which amounts to approximately $249 per person, per year for every man, woman and child on earth*. The campaign encourages people to offset this spending on war by investing in peace together with War Child USA.

The $249 campaign launched with an animated film, narrated by Stranger Things star, Caleb McLaughlin, featuring Radiohead’s hit single 'No Surprises’ from their album OK Computer.

“I was lucky to have a safe and happy childhood, and I believe that every kid deserves the same,” said Caleb McLaughlin. “When I heard about the work that War Child is doing to support kids in war zones, I was happy to lend my voice to their $249 Campaign. Investing in peace makes much more sense to me than investing in war.”

The concept for the $249 campaign came from War Child USA Founder, Dr. Samantha Nutt’s TED Talk on the deadly impact of small arms, which has garnered over one million views.

“War is ours as human beings. We buy it, sell it, spread it and wage it. We are therefore not powerless to stop it. On the contrary, we are the only ones who can,” Dr. Samantha Nutt says.

Celebrities Justin Long, Zosia Mamet, Evan Jonigkeit, Pearl Jam’s Matt Cameron, Kelly Bensimon and others have also lent their support to this timely campaign.
The $249 campaign was created in partnership with renowned advertising agency, Publicis New York. Along with the campaign launch, they also developed War Child USA’s new website, which can be accessed here. The campaign animation was graciously donated by animation studio, The Mill.

Andy Bird, Chief Creative Officer, Publicis New York, stated: "War Child is one of those rare opportunities where we can use powerful creative for both powerful, and meaningful, change. War is ugly. War is violent and raw, and not a place for anyone. Especially not for our children. We hope this body of work will make people look at the real cost of war, in a new and personal way. Let’s start investing in peace."
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Advertiser: War Child

Creative Agency

Creative Agency: Publicis New York

Copywriter: Brett Lagoon Simone

Art Director: Lillian O’Connor

Producer: Rachel Tierney

Executive Creative Director: Adrian Flores

Chief Creative Officer: Andy Bird

Senior Art Director: Tim Scales

Senior Copywriter: Deirdre Hering

Chief Production Officer: Lisa Bifulco

Associate Producer: Samantha Berry

Group Client Leader: Kathryn Harvey

Production Company

Production Company: The Mill New York

Director: Andres Eguiguren

Producer: Colin Blaney

Post Production / VFX

Post Production Company: The Mill New York

Colourist: Damien Van Der Cruyssen

Lead Rigging: Jeff Lopez, Ren Hi-Sue

Rigging: Kathy Hui Na Li

Lighting TDs: Arman Martin

Lead Animator: Alex Allain

Modelling: Christina Ku, Jonathan McCoy, Paul Liaw, Scott Denton, Ivan E Joy

Lead Compositor: Sungeun Moon

Technical Director: Sean Dooley

Production Coordinator: Mia Lalanne

Animation: Navdeep Sing, John Wilson, Jeff López


Audio Post Production: Mr. Bronx

Mix: David Wolfe

Category: Corporate and social , Government

Genre: Animation