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Radio LBB

Radio LBB: Excellence in Case Study Music

lbbonline.com, 3 weeks, 3 days ago

Ogilvy Sydney copywriter Raphael Valenti shares his new personal project that celebrates the unsung heroes of advertising award entries

Radio LBB: Excellence in Case Study Music

I was going through the Cannes Lions winners and noticed something. There are some really good choices of case study music, but this is often overlooked.
 
So I decided do justice to the unsung heroes of case studies and awards out there: the music. That's why I created the Case Study Music Lions, an award disguised as a playlist on Spotify.
 
There, I've compiled 20 of the best songs used in case studies for this year’s Cannes Lions winners.
 
It’s a collaborative playlist, so people can add their own suggestions and that way, also build a great library of case study music.
 
Let’s help case study music get the recognition it deserves!