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RadicalMedia's Storm Hansen Explores the Unknown for Ford 2020 Campaign

Zubi Advertising launches cinematic new spot

RadicalMedia's Storm Hansen Explores the Unknown for Ford 2020 Campaign

The latest spot by RadicalMedia director duo Storm Hansen follows a family of four as they journey in their Ford Explorer into the unknown. Set in the desert, the cinematic spot from Zubi Advertising, Inc takes viewers on a journey to a Burning Man-type event complete with jugglers, giant flamingos and a Ferris wheel. The family pauses to take in the spectacle before flashing a peace sign and snapping a picture.

The spot will air on national television, digital and social media in English and Spanish.

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Advertiser: Ford

Creative Agency

Creative Agency: Zubi Advertising, Inc

Art Director: Sebastian Fernande

Executive Creative Director: Ivan Calle

Creative Director: Carlos Menendez

Production Company

Production Company: RadicalMedia

Director: Storm Hansen

Producer: Kelli Abraham

Executive Producer: Donna Portaro

DP: Paul Meyers


Edit Company: IndieHouse Post

Producer: Roger Dominguez

Editor: Alejandro Santangelo