Rachel House Signs With Curious Film
Curious Film has signed iconic Kiwi Rachel House to its directorial roster.
Earlier this year House was awarded the prestigious New Zealand Order of Merit for her outstanding contribution to the creative industries.
Although new to commercials, this isn't her directing debut. House trained at the renowned Prague Film School in the Czech Republic.
House was chosen to direct the performances for Te Reo Moana, the Maori language adaptation of the animated Disney film Moana. This was the first time such a film has been translated. Next up could be Frozen... Rachel hasn't committed yet.
House has enjoyed success directing theatre on the global stage. She's won numerous awards for productions directed in New Zealand and the United Kingdom, which toured internationally.
Her first TVCs were released last week for ASB True Rewards via agency WiTH Collective.
Says Nicole Hetherington and Simon Fowler, creative directing team from WiTH Collective: "What an absolute inspiration to work with her. Every aspect of the process was fluid, collaborative and creative. Rachel is a genuine, world-class talent."
Being one of New Zealand's most revered actresses it was only fitting she starred in these as well.
Says Thomas French, marketing manager, ASB: "Rachel brought a warm and fun approach to getting a campaign we are all proud of."
Like her character the True Rewarden she plans to knock down doors in the TVC world. If she comes a'knocking expect to laugh.
Says House: "I love the challenge of getting those high impact moments within the short story form of commercials. Humour excites me most."
No surprises really. She's acted in some of New Zealand's most hilarious and critically acclaimed films: Boy, Eagle vs Shark, Hunt for the Wilderpeople and Whale Rider.
Says Vanessa Di Gianni, marketing manager, Arnott's NZ: "Rachel is so professional, low profile and simply lovely to deal with... It's easy to understand why she is a part of so many successful productions."
House has joined top female directors globally on Free the Bid. Aligned with the changing landscape in advertising, it ensures one in three pitches come from a female.
Says Matt Noonan, owner and executive producer, Curious Film: "Rachel House is one of the more important creative voices of her generation. She's one of the most hard working film makers I know."