Qantas has launched its latest campaign for its newly launched Qantas Premier Mastercard via WiTH Collective.
The spot is inspired by Dr Seuss's poem 'Oh, the places you'll go!' to showcase how far everyday spend on the Qantas Premier credit card could take Qantas Frequent Flyers.
Qantas Loyalty CEO Lesley Grant said the new credit card offers Qantas Frequent Flyers the opportunity to earn more points and access some great benefits when they travel.
Says Grant: "We know the option to earn Qantas Points influences consumer behaviour and so we expect the high earn rate attached to this card to make it very popular."
"The card has extra appeal for those who fly regularly, because of its ability to access fare discounts and lounge passes.
"From our perspective, this is an important next step in evolving the Qantas Loyalty business. It's an expansion of the financial products we offer and opens the opportunity for us to share directly in the card economics."